Harte-Hanks, Inc., a worldwide, direct and targeted marketing company, announced today that it will open a marketing operations center in Manila, the Philippines, that will provide contact center, data entry, mail tracking and data management services supporting primarily North American and other English-speaking markets.
Harte-Hanks has conducted business in Manila since 2002 via a partnership, and will begin to move equipment to its new facility there by year's end, with operation to commence soon thereafter. Initially, it is expected that there will be 475 customer service agents in Manila -- and a capacity of up to 700 work stations. Specifically, Harte-Hanks will provide technical and product support for client engagements, and will conduct various back-office functions for clients.
The Manila operation also will perform data collection and verification for the Harte-Hanks CI Technology Database (CITDB), a telephone-built database of information technology (IT) and enterprise market intelligence on 680,000 business sites in North America, South America and Europe. Currently, Harte-Hanks-owned facilities conduct CITDB data gathering in the United States, Brazil, Ireland and Spain, and operations will continue in these nations.
The company also announced that it has promoted Jason Cavo to the position of managing director, direct marketing, who is charged with management of the Manila operation. He has been a Harte-Hanks employee since 2000, serving as a senior account manager for technical markets working in the company's Austin, TX, office.
Harte-Hanks, Inc., San Antonio, TX, is a worldwide, direct and targeted marketing company that provides direct marketing services and shopper advertising opportunities to a wide range of local, regional, national and international consumer and business-to-business marketers.