Wednesday, December 31, 2008

Outsourcing Article Re-write

I often receive offers to do article writing and find myself too tied up to accept them. However, I began meeting young people who are potential creative writers and decided to refer one opportunity yesterday, to a talented 18 year old, that more or less pays US$400 per month. She was very happy about it and even linked Busby SEO Test.

After that, I realized that outsourcing is changing indeed. One doesn't have to be a matured professional to accept work. In fact, the young and talented are an interesting resource to tap for the amount of pay is almost secondary to them. Although still, that amount if converted to pesos, is way above minimum wage. Their first intention in accepting projects is to get experience. Next, since they are still dependent (living with parents), the amount they earn is more for them to spend on things they like.

For the matured ones, I guess this also meant that we have to be really competitive with our offerings and be flexible with our rates as the market is becoming wiser and even practical.

Tuesday, December 30, 2008

See you at E-Services Philippines 2009!

I am excited as will be having a booth at the 9th e-Services Global Sourcing Conference and Exhibition on February 09-10, 2009 at the SMX Convention Center, Pasay City.
The Philippine Department of Trade and Industry (DTI) through the Center for International Trade Expositions and Missions (CITEM) is organizing this event.

Folks are encourage to visit the exhibit for free. Just register to attend the exhibit.

The full conference program is also posted online where visitors can register as a delegate.

E-Services Philippines is also one event where companies converge to launch their outsourcing services. Exhibiting in this event is an investment that is worthwhile for any entity into outsourcing. You can also check out past exhibitors.

Another event highlight as well is the E-Services Awards 2009. Good to all the nominees! (I'm one of the recipients for 2008.)

There are two to three things that I would like to be able to showcase in this event that includes:
  • Launch of our international virtual assistants network.
  • Philippine-based blog advertising network.
  • International blog marketing network.
  • Launch of 2 to 3 books. (yes, I'm dreaming)
Once the above three have gone in full form, I'll post more details here. See you there!

P.S. Glad that the Busby SEO Test competition will be over by that time. I hope we will have great news by then.

Monday, December 22, 2008

Outsourcing Website Requirements

When a company decides to create a website, it must look into a lot of factors in order to increase its chances of success. Working with a web design company that has in-depth expertise is important especially if high return is desired.

Using Diggy, an Australian Web Design Company as a reference, here are some aspects you need to explore when checking your outsourcing vendor capabilities:
  • Website Design
    It must reflect the identity, goals, culture, and vision of the company.
  • Database development
    Can they generate the database you need?
  • Web applications
    Do they have ready-made application (or 3rd party) such as customizable image gallery, file management system, membership based website, forums or bulletin boards, blog platform, newsletter system, among others.
Another area you also need to look at is their ability to promote your website should they offer you Internet Marketing services. Some services that fall into this category are:
  • Search engine optimization
    This involves optimizing your website, developing high-quality content, and make the necessary link building task to ensure that your site rank on keywords that can generate revenue or traffic for your website.
  • Pay-per-click advertising
    This is where advertising placements in ad networks like Google is performed and manage in your behalf. This is ideal when you don't have the time and expertise to do this on your own.
  • E-mail campaign
    Scope of work in this area includes creating opt-in pages, developing the campaign content proper, and monitoring its effectiveness.
It is interesting to see how the web design and development business has evolved through the years. The above services are now offered as well by individuals and entities. There are simply a lot of competitive options now for the customer.