Using Diggy, an Australian Web Design Company as a reference, here are some aspects you need to explore when checking your outsourcing vendor capabilities:
- Website Design
It must reflect the identity, goals, culture, and vision of the company.
- Database development
Can they generate the database you need?
- Web applications
Do they have ready-made application (or 3rd party) such as customizable image gallery, file management system, membership based website, forums or bulletin boards, blog platform, newsletter system, among others.
- Search engine optimization
This involves optimizing your website, developing high-quality content, and make the necessary link building task to ensure that your site rank on keywords that can generate revenue or traffic for your website.
- Pay-per-click advertising
This is where advertising placements in ad networks like Google is performed and manage in your behalf. This is ideal when you don't have the time and expertise to do this on your own.
- E-mail campaign
Scope of work in this area includes creating opt-in pages, developing the campaign content proper, and monitoring its effectiveness.