Monday, December 22, 2008

Outsourcing Website Requirements

When a company decides to create a website, it must look into a lot of factors in order to increase its chances of success. Working with a web design company that has in-depth expertise is important especially if high return is desired.

Using Diggy, an Australian Web Design Company as a reference, here are some aspects you need to explore when checking your outsourcing vendor capabilities:
  • Website Design
    It must reflect the identity, goals, culture, and vision of the company.
  • Database development
    Can they generate the database you need?
  • Web applications
    Do they have ready-made application (or 3rd party) such as customizable image gallery, file management system, membership based website, forums or bulletin boards, blog platform, newsletter system, among others.
Another area you also need to look at is their ability to promote your website should they offer you Internet Marketing services. Some services that fall into this category are:
  • Search engine optimization
    This involves optimizing your website, developing high-quality content, and make the necessary link building task to ensure that your site rank on keywords that can generate revenue or traffic for your website.
  • Pay-per-click advertising
    This is where advertising placements in ad networks like Google is performed and manage in your behalf. This is ideal when you don't have the time and expertise to do this on your own.
  • E-mail campaign
    Scope of work in this area includes creating opt-in pages, developing the campaign content proper, and monitoring its effectiveness.
It is interesting to see how the web design and development business has evolved through the years. The above services are now offered as well by individuals and entities. There are simply a lot of competitive options now for the customer.

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