Through a social network, I got the chance to meet Macel Legaspi, marketing manager, of Cebu-based Morph Labs. This Web 2.0 technology company is into providing tools, platform, and applications to support Software as a Service (SaaS) globally through Morph eXchange.
Morph eXchange is planned to be launched on the second quarter of 2008. As an international service offering, it is intended to become a one-stop shop marketplace for SaaS bringing both the demand and the supply side of the business.
Macel said, "We provide independent software vendors and entrepreneurs a complete end-to-end platform for the deployment, delivery, and management of web applications. The Morph Application Platform allows developers to simply focus on their job of building great software, while we handle the deployment, delivery, and ongoing management of their web applications. On the other hand, as the demand for SaaS-based business applications rides the high rise, Morph Labs plans to build simple enterprise applications to cater to growing demand. "
The first on-demand application that the company has built is a help and training application called Morph helpME. (finalist in the recent e-Services Awards) We're looking to secure a SysTrust Assurance in the next few months.
Being new, the pricing for solutions found in the portal is still being finalized. Macel explained, "As a start, we are planning to offer a "pay as you grow" or "pay only for what you use" model for the Morph Application Platform. This extremely lowers the start-up costs for new developers or for those software businesses transitioning into the SaaS model."
The company's success is partly dependent on the maturity and readiness of the community to use and avail such a service. According to Macel, the company does its business similar to the concept of The Long Tail. "When we talk about activities, we focus on areas which can contribute greatly to building a base of customers and these are our grassroots efforts."